James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Coverboy - Cosmetics Business Ad Choices. Im still confident as a boy and I will always be a boy. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. A screenshot from one of James Charles' YouTube makeup tutorials. I purchased a glitter and a .more. Press question mark to learn the rest of the keyboard shortcuts Or feet. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Got ten of 'em.". Their prices range from $10 to $18. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. User Agreement and Privacy Policy and Cookie Statement and Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. subscription yet. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. Drag Queen Willam Launches a Beauty Line Perfect for Any Gender Hope youll give us another try and check out some other articles. or call us at 1-617-450-2300. Jaleesa M. Jones . "You owe it to yourself to take the time to discover and have fun," he advises. ', This website uses cookies to James Charles at Gucci's Met Gala after-party on May 6. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. log out. Sometimes the world is a beautiful place. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. Here he is with Katy Perry (that highlight tho!!! Willam from RuPaul's Drag Race releases his new makeup line: Coverboy If you need help purchasing a product directly from Allure, go to our FAQ. Love the idea of contouring but don't know where to start? 2023 Cond Nast. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. coverboy makeup name change. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. retailers. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. You can renew your subscription or 17 Years Old Boy Becomes Covergirl's - Pinterest Were the bran muffin of journalism. "You don't have to glob it on," RuPaul agrees. Does Coverboy cover boy? Hearst Magazine Media, Inc. All Rights Reserved. Who is the 17-year-old YouTuber? Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Meet CoverGirl's first cover boy James Charles - CNNMoney "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. I love being extra pic.twitter.com/7Qu1yu8U2P. Charles is an aspiring makeup artist from New York, who has amassed more . And with that newfound influence, that generations values are becoming increasingly visible. Blog Home Uncategorized coverboy makeup name change. Stay informed about the latest scientific discoveries & breakthroughs. If you need help purchasing a product directly from Allure, go to our FAQ. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. "Just wrapped another great CoverGirl shoot. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Easy, breezy, beautiful CoverBoy? And the first male face of Covergirl brand. "Im happy that I put forth a line that you dont need any brushes for," says Willam. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. GET THEM HERE! The Mally. - YouTube Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. To enjoy our website, you'll need to enable JavaScript in your web browser. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. The Duchess of York casts "no judgment" toward her nephew. I can't wait to see where this opportunity takes him! James Charles, From 'CoverBoy' to Canceled - New York Times Katy Perry Announces CoverGirl's First CoverBoy Is 17-Year-old Makeup Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Use of this site constitutes acceptance of our CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. CoverGirl Signs Its First-Ever CoverBoy, James Charles - ELLE James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. by blastPRO Mascara. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Follow TODAY.com writer Scott Stump on Twitter. You do you, yknow?". CoverGirl Introduces Its First-Ever Cover Boy - Yahoo Willam's entire Coverboy makeup line is available now at shopcoverboy.com. But you know what? You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. logged you out. A Teen's Dad Interrupted His Makeup Tutorial to Give Him a - Insider And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Please click here to learn how. coverboy makeup name change. Get ready for some exciting news. Already a subscriber? He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! "You owe it to yourself to take the time to discover and have fun. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Latest book reviews, author interviews, and reading trends. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. And that influence is powerful. Oh, and he just became CoverGirl's first ever CoverBoy! We want to bridge divides to reach everyone. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. I think thats a part of the story here, too.. Who Is James Charles? This CoverBoy Is A Talented Makeup Artist - Bustle Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. A weekly update on music, movies, cultural trends, and education solutions. Willam wears Coverboy Glitter Jelly in Roller Rink. Don't just take my word for it though. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). Its unsurprising, then, that James himself appears to embody those shifts. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). Just wrapped another great @COVERGIRL shoot. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. James Charles is no exception. 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The monochromatic eye look is absolutely gorgeous. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. I can be confident with bare skin and with a full face, he told the magazine. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Get non-boring fashion and beauty news directly in your feed. coverboy makeup name change #COVERGIRLJames! Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. The Monitor is a peculiar little publication thats hard for the world to figure out. I've Been Single for 8 Yearsand I Blame My Makeup. In the company's 55 year history, there has never been a male star in one of their campaigns. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. For one thing, James has a considerable social media presence in a world that increasingly values social media. 2023 BDG Media, Inc. All rights reserved. On Tuesday, the makeup brand announced . If you have questions about your account, please "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. CoverBoy! Use of this site constitutes acceptance of our ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. CoverGirl Signs Teen Makeup Artist James Charles as First 'CoverBoy So I retook my senior photos & brought my ring light with me so my highlight would be poppin. James Charles is no exception. Sometimes, we call things boring simply because they lie outside the box we are currently in.. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. CoverGirl Announces Its First Male CoverGirl Spokesmodel - Cosmopolitan But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. "This type of nonsense has got to be called out. ", "We instantly became friends," Roncal says of their meeting and longterm bond. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . I purchased a glitter and a set of lashes. Makeup artist James Charles is making history. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. "James Charles is no exception. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? CoverGirl's Newest Face Is a CoverBoy: 17-Year-Old James Charles It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. Here are some of his different makeup creations that prove just how talented he is. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. Beyond fear, beyond anger. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: [email protected]: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. For an optimal experience visit our site on another browser. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Companies can also win over younger audiences by making social statements. Charles retweeted a few supportive messages himself. CoverGirls Instagram posted a video of Charles speaking about his new role. The three most recent Christian Science articles with a spiritual perspective. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. Help keep The Christian Post free for everyone by making a one-time donation today. "I'm aware of the other drag artists with makeup lines . Are gender roles relaxing inthe world of makeup? The actor describes Harry Styles as "a very kind guy.". You read that correctly: The newest CoverGirl is a boy. Whoever said it wasn't easy being green was lying. Take our 'parent company' quiz! This is pretty major, if you ask me. TikTok has declared the white eyeliner is back. Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on .
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